✔️ Connect and communicate authentically – Social media allows for a two-way communication  with the target audience making the interaction more authentic manner and helping to build trust 

✔️ Amplify your message through active content sharing – When people engage with your content on social media, they are prone to share and talk about it

✔️ Increase traffic to your website – Social media services provide an effective way to send customers as direct referrals back to your website

✔️ Paid advertising on social channels –  Helps you reach a large audience very quickly giving you a more diverse level of inbound traffic, and having already interacted with your social content, these visitors have a higher potential to become qualified leads